To take advantage of this, you must be actively dealing with infringers – the USPTO will not grant a Petition to Make Special solely because you want to register on the Amazon Brand Registry. There is additional costs and will only reduce the “first stage” shown above – the time it takes for a government attorney to review the application, likely reducing the processing time by about two months. There is one exception to this “nine month” rule – you may be able to file a “Petition to Make Special,” which is a petition to the Director of the USPTO’s office asking them to expedite the initial review of the trademark. If no one opposes the trademark application, it will register in an additional three months. If approved, then the government will publish the application “for opposition” in about three months. Once filed, a trademark application waits about three months before a government attorney (called an Examining Attorney) reviews the application. Everyone else who files for a similar trademark after you will have to wait in line behind you. The most important date (for trademark registration) is the date you file the application. It will take at least nine months from start to finish to obtain a trademark registration. How Long Does It Take To Register a Trademark in the United States? It takes a lot of effort to be awarded a trademark registration by the USPTO. It is a process that will weed out many counterfeiters and fraud artists. This is because a trademark registration is awarded only after a government attorney (called an “examining attorney”) reviews the application and the information provided. As a result, it gets thousands of complaints every day from sellers regarding counterfeits, infringement, and other legal issues.įor its Brand Registry, Amazon is currently requiring only a trademark application be filed (as opposed to having a registered trademark in-hand). This policy is likely to be exploited by counterfeiters and other fraudulent sellers on Amazon’s platform.Īs soon as Amazon and the public discover the fraud that is likely to run rampant under the new policy, we expect Amazon to go back to requiring a trademark be registered to gain access to a program such as the brand registry. Why Amazon’s Current Brand Registry Requirements Will Likely Change SoonĪmazon works with hundreds of thousands of different brands as one of the largest online retailers in the United States. New Amazon Brand Registry Trademark Requirements for Existing Amazon Sellers.How Long Does It Take To Register a Trademark in the United States?.
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